Corporate brands rely on the benefit of sibling and offspring brands to multiply growth, retention and value. It’s a powerful strategy that has served large corporations well.
The personal brand is a disconnected entity, created and driven by the digital marketing industry that until now is lacking a brand. It’s simply a strategy for social media awareness … ie: numbers.
LinkedIn Executive, one-year ago developed ‘innate’ the method of crafting a personal brand with environmental and genetic trait determination. Boom. The success has been monumental. So, the personal brand has come of age… has become an offering for brand purists.
What’s the natural next-step? Brand alliance with the corporate brand. A piece of the corporate brand puzzle is born.